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Benefit:As one of beauty's most spirited brands, Benefit has made a name for itself by creating high-quality products that offer solutions with a sense of humor. (No wonder their beauty mantra is, "Laughter is the best cosmetic...so grin and wear it!") In addition to laugh-out-loud product names like Touch Me and Try to Leave Cream, and an eye shadow shade called, "My Date's My Brother," Benefit is the beauty queen of creating easy-to-use fix-its for a flawless face. With a double dose of creativity and know-how, co-founding twin sisters Jean and Jane Ford have taken Benefit from their first San Francisco boutique to a worldwide phenomenon, laughing all the way.
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