Enprani established its position as a company specialized in cosmetics,
by adding uniqueness and flexibility to the best practices of Korea's
top conglomerates such as Samsung and CJ.
Since its establishment, Enprani has endeavored to materialize differentiated strategy
and build up credibility in and outside of the company through continuous change
and innovation and maintained consistency despite all the difficulties so far.
Those efforts led Enprani to the growth proven in the fact that major daily
newspapers selected Enprani products as Hit of the Year in 2002 and 2003.
Also, Enprani was picked as the cosmetics manufacturer those in their 20s prefer most,
which was attributable to our thorough concentration on improving image
and brand power for the short period of time.