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Shiseido:Origin of our name
"How surpassing is the virtue of the earth from which all things are born. The virtue of the earth combines with the virtue of heaven to make all things grow." -Chinese Confucian Text
Shiseido is pronounced "She-Say-Doe."
The Shiseido Philosophy:
True Beauty, in the Japanese ideal, is a harmony of spirit and form: an outer reflection of the inner self.Shiseido introduced Japan's first toothpaste in 1888 Shiseido's Eudermine, a skin lotion so advanced that it is still sold today, was introduced in 1897, marking the shift from pharmaceuticals to cosmetics. Our founders traveled abroad and incorporated aspects of French, arabesque, art nouveau, and art deco culture and design that still influence the current Shiseido aesthetic.
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