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It is derived from the Chinese characters of Soo(秀) and Eum( ). Soo(秀) means excellence and Eum( ) means fermented. SooEum is an oriental fermented(aged) herb skin rejuvenation skincare cosmetic that is designed to create excellent, radiant, and elastic skin.
Cosmetics that have been created through a process of fermentation has excellent affinity which not only enhances the product’s absorbing ability but the product contains enzymes that are beneficial to the skin that help activate the skin’s cells in a shorter period of time.
In today’s modern society, our skin that has become tired from pollution and stress gets easily burned by the strong and dry ultraviolet sunlight. As a result may be the cause of dull and wrinkled skin. SooEum will act as a skin maintainer that not only moisturizes the skin and supplies nutrients but will also provide skin rejuvenation and anti-inflammatory effect.
SooEum uses herbal raw material produced in Korea which are beneficial to the skin such as a honeysuckle, licorice, ginseng, etc. It is a crystalline that is created using nanotechnology techniques which is a combination of the oriental medicine’s traditional herbal technique and fermented herbal technique. This maximizes the efficacy of ginseng which helps nourish the skin. It is also excellent in anti-inflammatory and calming effect which helps calm the troubled skin. It also contains licorice ingredients for those that desire skin rejuvenation or whitening.
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